Difference between revisions of "Was sind geeignete Stationen?/en"

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Stations are an important building block in the project. The stations are suitable for cafés, shops that have their own transport purposes, such as retail stores, building and beverage markets or wine shops, offices, social facilities, private individuals, etc. Since they either benefit directly from renting a bicycle (e. g. cafés can attract new customers) or simply want to rent a bicycle for a certain period of time, station acquisition is not that difficult.
Stationen sind ein wichtiger Baustein im Projekt. Als Stationen eignen sich Cafés, Läden, die eigene Transport-Zwecke haben wie Einzelhandelsgeschäfte, Bau- und Getränkemärkte oder Weinläden, Büros, soziale Einrichtungen, Privatpersonen, etc. Da diese entweder einen direkten Nutzen aus dem Verleih des Lastenrads ziehen (z. B. können Cafés neue Kund*innen gewinnen) oder einfach Lust auf den Verleih eines Lastenfahrrads für eine bestimmte Zeit haben, ist die Stationsakquise nicht so schwer.
 
 
[[Datei:Velogold (2).jpg|miniatur]]
 
[[Datei:Velogold (2).jpg|miniatur]]
''In Köln hat [[KASIMIR – Dein Lastenrad|KASIMIR]] in den ersten Wochen so viel Aufsehen erregt, dass sich Anbieter neuer Stationen von selbst gemeldet haben und wir deshalb nur gelegentlich nach Stationen suchen mussten.''
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In the first few weeks [[KASIMIR – Dein Lastenrad|KASIMIR]] has caused so much attention in Cologne that suppliers of new stations have contacted themselves and we therefore only had to search occasionally for stations.
   
''<br />Argumente, um eine Station für das Projekt zu gewinnen, könnten sein:
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''<br />Arguments to win a station for the project could be:
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* acquire new customers
* neue Kund*innen gewinnen
 
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* meet new people
* neue Leute kennenlernen
 
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* Occasion to communicate
* Anlass, zu kommunizieren
 
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* Possibility to promote your own organisation
* Möglichkeit, für eigene Organisation werben
 
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* Use the attention and community of the cargo bike project
* Aufmerksamkeit und Community des Lastenradprojekts nutzen
 
   
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<br />We consider the following location factors to be of central importance when selecting a station:
<br />Folgende Standortfaktoren erachten wir bei der Auswahl einer Station als zentral:
 
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* Centrally located in the target area, so that users do not have to travel long
* zentral im Zielgebiet, damit Nutzer*innen keine weiten Wege zur Abholung zurücklegen müssen
 
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* distances to pick up their items
* Sichtbarkeit der [[Exkurs: Lastenrad-Parkplätze|Lastenrad-Parkplätze]]
 
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* Visibility of cargo bike parking lots
* Öffnungszeiten
 
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* Opening hours
* zeitliche Ressourcen
 
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* Temporal resources
* Größe des Teams und gutes Wissensmanagement
 
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* Size of the team and good knowledge management
* Zielgruppenüberschneidung
 
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* Target group overlap
* Serviceorientierung
 
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* Service orientation
* Motivation und Eigeninteresse (niemanden überreden,mitzumachen)
 
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* Motivation and self-interest (never persuade anyone to participate)
 
{{ADFC Supported}}
 
{{ADFC Supported}}

Latest revision as of 11:34, 20 May 2020

Stations are an important building block in the project. The stations are suitable for cafés, shops that have their own transport purposes, such as retail stores, building and beverage markets or wine shops, offices, social facilities, private individuals, etc. Since they either benefit directly from renting a bicycle (e. g. cafés can attract new customers) or simply want to rent a bicycle for a certain period of time, station acquisition is not that difficult.

Velogold (2).jpg

In the first few weeks KASIMIR has caused so much attention in Cologne that suppliers of new stations have contacted themselves and we therefore only had to search occasionally for stations.


Arguments to win a station for the project could be:

  • acquire new customers
  • meet new people
  • Occasion to communicate
  • Possibility to promote your own organisation
  • Use the attention and community of the cargo bike project


We consider the following location factors to be of central importance when selecting a station:

  • Centrally located in the target area, so that users do not have to travel long
  • distances to pick up their items
  • Visibility of cargo bike parking lots
  • Opening hours
  • Temporal resources
  • Size of the team and good knowledge management
  • Target group overlap
  • Service orientation
  • Motivation and self-interest (never persuade anyone to participate)



ADFC

Die Erstellung und Redaktion dieser Inhalte wurden unterstützt durch:

ADFC Allgemeiner Deutscher Fahrrad-Club e. V.