Welche Ziele und Zielgruppen sollen mit dem Projekt erreicht werden?/en: Unterschied zwischen den Versionen

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* The cycle path is too narrow, imagine Kasimir driving here! Establish the cargo bike as a brand and model for transport policy work.
* The cycle path is too narrow, imagine Kasimir driving here! Establish the cargo bike as a brand and model for transport policy work.


<br />Oder dieses gesellschaftspolitische Ziel:
<br />Or this socio-political goal:
* Teilhabe ermöglichen, z. B. für Menschen ohne Führerschein oder ohne finanzielle Mittel
* Enable participation, e. g. for people without a driving licence or financial means


<br />''Vielleicht nicht als Projektziel, aber als schönen Nebeneffekt hat das Team von [[Hannah]] aus Hannover fahrradaffine Menschen in der Stadt verbunden und damit die Geburtsstunde einer neuen lokalen Radszene eingeleitet.''
<br />''Maybe not as a project goal, but as a nice side effect the team of [[Hannah]] from Hannover has connected people in the city who are interested in bicycles and thus initiated the birth of a new local cycling scene.''


===Wen möchtet ihr mit eurem Projekt erreichen?===
===Who do you want to reach with your project?===


Wir wollten und haben bspw. folgende Zielgruppen erreicht:
We wanted to and have e. g. to the following target groups:


* Familien
* families
* Initiativen
* initiatives
* Menschen ohne finanzielle Mittel
* people without financial means
* Menschen ohne Führerschein
* People without a driving licence Students
* Studierende mit [[KASIMIR – Dein Lastenrad|Konstanze]] in Köln
* Refugees
* Menschen mit Fluchthintergrund mit dem [[KASIMIR – Dein Lastenrad|Madomobil]] in Köln


{{ADFC Supported}}
{{ADFC Supported}}
[[Kategorie:Handbuch]][[Kategorie:Konzept]][[Kategorie:Vorbereitung]]
[[Kategorie:Handbuch]][[Kategorie:Konzept]][[Kategorie:Vorbereitung]]

Aktuelle Version vom 19. Mai 2020, 16:59 Uhr

Before the start of the project, it is helpful to become clear about the aspirations and goals as well as target groups. Many other decisions in the project are influenced by this, e. g. the selection of the cargobike, the selection and number of stations or the communication channels.

What do you want to achieve with your project?


We have, for example, sought to achieve the following very practical objectives:

  • to make all possible uses of cargobikes experienceable
  • to offer prospective buyers of cargo bikes the opportunity to make different cargo bikes available to try before purchasing them
  • People who only need cargobikes once in a while to provide them and thus avoid unnecessary car journeys


In the field of transport and environmental policy, for example:

  • Initiate or strengthen the presence of cargo bikes in the cityscape
  • It works without a car! make the possibilities of using cargobikes visible
  • The cycle path is too narrow, imagine Kasimir driving here! Establish the cargo bike as a brand and model for transport policy work.


Or this socio-political goal:

  • Enable participation, e. g. for people without a driving licence or financial means


Maybe not as a project goal, but as a nice side effect the team of Hannah from Hannover has connected people in the city who are interested in bicycles and thus initiated the birth of a new local cycling scene.

Who do you want to reach with your project?

We wanted to and have e. g. to the following target groups:

  • families
  • initiatives
  • people without financial means
  • People without a driving licence Students
  • Refugees



ADFC

Die Erstellung und Redaktion dieser Inhalte wurden unterstützt durch:

ADFC Allgemeiner Deutscher Fahrrad-Club e. V.

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