Difference between revisions of "Welche Ziele und Zielgruppen sollen mit dem Projekt erreicht werden?/en"

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Before the start of the project, it is helpful to become clear about the aspirations and goals as well as target groups. Many other decisions in the project are influenced by this, e. g. the selection of the cargobike, the selection and number of stations or the communication channels.
 
Before the start of the project, it is helpful to become clear about the aspirations and goals as well as target groups. Many other decisions in the project are influenced by this, e. g. the selection of the cargobike, the selection and number of stations or the communication channels.
   
===Was wollt ihr mit eurem Projekt erreichen?===
+
===What do you want to achieve with your project?===
   
  +
<br />We have, for example, sought to achieve the following very practical objectives:
<br />Wir haben z. B. folgende ganz praktische Ziele angestrebt:
 
  +
* to make all possible uses of cargobikes experienceable
* alle Nutzungsmöglichkeiten von Lastenrädern erfahrbar zu machen
 
  +
* to offer prospective buyers of cargo bikes the opportunity to make different cargo bikes available to try before purchasing them
* Lastenrad-Kaufinteressenten*innen die Möglichkeit zu bieten, verschiedene Lastenräder vor dem Kauf auf Herz und Nieren zu prüfen
 
  +
* People who only need cargobikes once in a while to provide them and thus avoid unnecessary car journeys
* Menschen, die nur hin und wieder Lastenräder benötigen, welche zur Verfügung zu stellen und dadurch unnötige Autofahrten zu verhindern
 
   
  +
<br />In the field of transport and environmental policy, for example:
<br />Im Bereich Verkehrs- und Umweltpolitik z. B.:
 
  +
* Initiate or strengthen the presence of cargo bikes in the cityscape
* Präsenz von Lastenrädern im Stadtbild initiieren bzw. verstärken
 
  +
* It works without a car! make the possibilities of using cargobikes visible
* Es geht auch ohne Auto! – Möglichkeiten der Nutzung von Lastenrädern sichtbar machen
 
  +
* The cycle path is too narrow, imagine Kasimir driving here! Establish the cargo bike as a brand and model for transport policy work.
* Der Radweg ist zu schmal, stell' Dir vor, [[KASIMIR – Dein Lastenrad|Kasimir]] fährt da her! – Das Lastenrad als Marke und als Vorbild für die verkehrspolitische Arbeit etablieren.
 
   
<br />Oder dieses gesellschaftspolitische Ziel:
+
<br />Or this socio-political goal:
  +
* Enable participation, e. g. for people without a driving licence or financial means
* Teilhabe ermöglichen, z. B. für Menschen ohne Führerschein oder ohne finanzielle Mittel
 
   
<br />''Vielleicht nicht als Projektziel, aber als schönen Nebeneffekt hat das Team von [[Hannah]] aus Hannover fahrradaffine Menschen in der Stadt verbunden und damit die Geburtsstunde einer neuen lokalen Radszene eingeleitet.''
+
<br />''Maybe not as a project goal, but as a nice side effect the team of [[Hannah]] from Hannover has connected people in the city who are interested in bicycles and thus initiated the birth of a new local cycling scene.''
   
===Wen möchtet ihr mit eurem Projekt erreichen?===
+
===Who do you want to reach with your project?===
   
  +
We wanted to and have e. g. to the following target groups:
Wir wollten und haben bspw. folgende Zielgruppen erreicht:
 
   
  +
* families
* Familien
 
  +
* initiatives
* Initiativen
 
  +
* people without financial means
* Menschen ohne finanzielle Mittel
 
  +
* People without a driving licence Students
* Menschen ohne Führerschein
 
  +
* Refugees
* Studierende mit [[KASIMIR – Dein Lastenrad|Konstanze]] in Köln
 
* Menschen mit Fluchthintergrund mit dem [[KASIMIR – Dein Lastenrad|Madomobil]] in Köln
 
   
 
{{ADFC Supported}}
 
{{ADFC Supported}}

Latest revision as of 16:59, 19 May 2020

Before the start of the project, it is helpful to become clear about the aspirations and goals as well as target groups. Many other decisions in the project are influenced by this, e. g. the selection of the cargobike, the selection and number of stations or the communication channels.

What do you want to achieve with your project?


We have, for example, sought to achieve the following very practical objectives:

  • to make all possible uses of cargobikes experienceable
  • to offer prospective buyers of cargo bikes the opportunity to make different cargo bikes available to try before purchasing them
  • People who only need cargobikes once in a while to provide them and thus avoid unnecessary car journeys


In the field of transport and environmental policy, for example:

  • Initiate or strengthen the presence of cargo bikes in the cityscape
  • It works without a car! make the possibilities of using cargobikes visible
  • The cycle path is too narrow, imagine Kasimir driving here! Establish the cargo bike as a brand and model for transport policy work.


Or this socio-political goal:

  • Enable participation, e. g. for people without a driving licence or financial means


Maybe not as a project goal, but as a nice side effect the team of Hannah from Hannover has connected people in the city who are interested in bicycles and thus initiated the birth of a new local cycling scene.

Who do you want to reach with your project?

We wanted to and have e. g. to the following target groups:

  • families
  • initiatives
  • people without financial means
  • People without a driving licence Students
  • Refugees



ADFC

Die Erstellung und Redaktion dieser Inhalte wurden unterstützt durch:

ADFC Allgemeiner Deutscher Fahrrad-Club e. V.